From roof to plate!

Wat is it?
 Dakboerin designs vegetable gardens on roofs, especially in urban areas. The harvest is eaten directly in the canteen, restaurant, schoolmenza or at home. How does it look like? Dakboerin.nl

Why it is cool? 
To be able to feed 9 billion people by 2050, we must quickly determine the most efficient farming techniques that are available. Food that is grown nearby is always best for people and the environment. All the benefits of a regular green roof insulation, rainwater capture, habitat for insects and birds, but also on healthy food products. Besides sustainability Dakboerin answers direct to the need for food. From roof to plate! How fast can it go!

Baker Tweet.

What is it?

BakerTweet is a way for busy bakers to tell the world that something hot and fresh has just come out of the oven. It's as simple as turning the dial and hitting the button. All of the baker's followers get a Twitter alert to tell them that it's bun-time. Don't get it yet? Watch the movie below! Also see bakertweet.com

 

 

Why it is cool?

Customers instant know where to get fresh baked bread or pie, because bakers instant tell them. They only have to puss a button to send a tweet. No laptops of mobile phones in the kitchen. There is no easier and faster way to get fresher baked bread. So next time you would like a fresh bread, just check out twitter!

Your on-the-go stylist

Wat is it?
Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.


Why it is cool?
Consumers are becoming used to the idea of using technology when it comes to advice, when looking for products or buying fashion items. Better than blogs and other fashion sites, it gives you instant inspiration en advice. Nowadays there are no excuses to look bad.

The Kochhaus

What it is?
Grocery chain Kochhaus in Berlin has implemented an extraordinary retail strategy. Instead of simply grouping common food types together, the store is entirely structured by meal recipes. At each ‘recipe stall’ customers get all the ingredients together with the cooking instructions so they can prepare their own meals at home.

Why it is cool?
Since consumers are spoilt for choice, insight based retailing concepts like the Kochhaus hit the bullseye by providing guidance, inspiration and convenience. So it saves time choosing, shopping and preparing a meal.

www.kochhaus.de