zaterdag 26 maart 2011

Your on-the-go stylist


Wat is it?
Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.


Why it is cool?
Consumers are becoming used to the idea of using technology when it comes to advice, when looking for products or buying fashion items. Better than blogs and other fashion sites, it gives you instant inspiration en advice. Nowadays there are no excuses to look bad.


The Kochhaus

What it is?
Grocery chain Kochhaus in Berlin has implemented an extraordinary retail strategy. Instead of simply grouping common food types together, the store is entirely structured by meal recipes. At each ‘recipe stall’ customers get all the ingredients together with the cooking instructions so they can prepare their own meals at home.

Why it is cool?
Since consumers are spoilt for choice, insight based retailing concepts like the Kochhaus hit the bullseye by providing guidance, inspiration and convenience. So it saves time choosing, shopping and preparing a meal.

www.kochhaus.de