Grocery chain Kochhaus in Berlin has implemented an extraordinary retail strategy. Instead of simply grouping common food types together, the store is entirely structured by meal recipes. At each ‘recipe stall’ customers get all the ingredients together with the cooking instructions so they can prepare their own meals at home.
Why it is cool?
Since consumers are spoilt for choice, insight based retailing concepts like the Kochhaus hit the bullseye by providing guidance, inspiration and convenience. So it saves time choosing, shopping and preparing a meal.
www.kochhaus.de
Geen opmerkingen:
Een reactie posten