Simply Red.

What is it?
During a brief visit to Amsterdam I discovered a nice shop called Rood, what means red. All products in this little shop are red!

Why is it cool?
Despite it is a small shop, it is very striking! It's really just a nice gift shop, which stands out because everything is reddened. I think this is a good example that the addition of a small and simple fact can make a big difference. There is an experience because all you see is red. A funny fact: redheads get 10 percent discount.

Warmoesstraat 137a, Amsterdam
Roodismooi.nl